Responsive Website Design Features

Your website looks great of the desktop screen but the same may not be true when your site is viewed on a smartphone, a tablet or an e-reader (like the Kindle). Once you make the design responsive, the website will look good (and readable) on all screens and not just the desktop.

With Responsive Design, the website will automatically adapt itself based on the screen size of the mobile device. This approach is good for your website’s SEO (search rankings) as every page on your site will have a single URL and thus Google juice is preserved. You don’t have to worry about situations where some sites link to your mobile site while other link to your desktop site.

As well, your Google Analytics reports will paint a better picture of your site’s usage since the data from mobile and desktop users will be consolidated. The same will be true for the social sharing stats (Facebook Likes, Tweets, +1′s) since the mobile and desktop versions of your web pages will no longer have different URLs.

Responsive Designs are easier to maintain as they do not involve any server-side components. You just have to modify the underlying CSS of a page to change its appearance (or layout) on a particular device. Earlier design methods looked at user agent strings to determine the mobile device name and the browser that is making the request. That was less accurate and with the number of devices and mobile browsers expanding every day, that matrix is very difficult to maintain. Responsive Design doesn’t care about user agents.

We can upgrade your current site to a responsive one, or if we are building you a new website, we can develop it to incorporate responsive site design. Be sure to inquire with your Concept Company representative whether your website has responsive features included in your budget.