Social Media Programs

Social media is the fastest growing of communication in the world today. It is an easily accessible means of group dialogue, information sharing and public interaction. It is facilitated by hundreds of web-based applications, mobile apps and websites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Social media is a highly valuable tool in most corporate marketing programs today. Although most people still don’t understand the significant impact that social media can deliver, it is well worth ensuring your business doesn’t miss the boat with this effective and affordable marketing means!